How to Create a Simple Video for your Business

How to Create a Simple Video for your Business

How to Create a Simple Video for your Business

How are YOU? It’s fall in Germany, the leaves are almost off the trees, it’s cold outside, the ground is covered with golden foliage and wet. What a good time to be greatful for having a warm home, a nice cup of tea and a cozy place to sit and work….ah life is good.

I am writing to you from this place of gratitude, with a view of my vision board and I thought you might be interested in ways to be more creative, self expressed and have fun creating more visibility for your business.

As a business coach I mingle with entrepreneurs like YOU, who would like to create more visibility for their business. One fun way is to create videos to post on youtube, but somehow it does not always happen 🙂

Why?

  • Techno-fear,
  • Fear of visibility
  • Fear to make a fool of yourself
  • Fear of not doing it right, also called PERFECTIONISM…..and on it goes 

The common denominator is FEAR….. fear can be overcome… but that’s another blogpost: In this post I will help you to overcome only the techno-fear. So if you would like to create a simple video about your services or products and post it on youtube, this might help you do it.

Just a little story to start….when I began learning about online business and marketing strategies, my mentors suggested to create videos…

Needless to say I was scared… I suffered from “techno-phobia” and at that time…. I did not even know how to cut and paste…… yes indeed it was that bad.

That was about 5 years ago. When my mentor suggested videos I thought: impossible……I don’t know how to do it, I can’t, I never will…….. I’m not doing it.

But eventually I was willing to try new things and be uncomfortable……I started creating a simple video by using a series of images with motivating quotes in between and added music to finish up.

The software I used is called Animoto, it’s a simple program with a basic, free version.They offer different templates, you just have to add the images, the words and some of their music to make it professional. Voila….done and with having lot’s of fun 🙂

My dad actually helped me to do this….The next step is to create an account on youtube upload the video, done. You just created a simple video and posted it on youtube, congratulations!!!

Next you can experiment with creating a simple video presentation. Talk about something that is relevant to your  business, or interview someone. For example, in my case: I created videos about vision boards and subjects that might be interesting and helpful to entrepreneurs.

What you need is:

  1. Simple tripod, If you use an Iphone you need a tripod attachment for Iphone (google it)

  2. Camera ( I use my Iphone or a minoHD camera

  3. A simple editing software (moviemaker for PC, Imovie for Mac)

  4. Something interesting to talk about

  5. YouTube account

How to create a simple video

  1. Set up a place with a good background, from where you present something

  2. Set up the tripod, to capture you well

  3. Make sure the light is good

  4. Start talking and record

  5. Load the video onto your computer

  6. Edit

  7. Upload to youtube

  8. Give it a good title and write a description, use keywords, if you have a website or squeezepage add the URL

  9. Embed on your website

  10. Share on social media

Here some more details: Prepare it a little bit…..start by writing bulletpoints on a posterboad to remember what you want to talk about, otherwise you might end up rambling… yes it happens. Another idea is to write down the seperate scenes on post its…… yeah, kind of like a simplified screenplay.

Sometimes it’s hard to remember a long talk, so what you can do is: take short sections of video and then cut them together. Also when you record yourself, you have to cut out the parts, from pushing the record button to taking your position, which is easy to edit out.

Moviemaker provides themes which will make the cuts look professional and it can be a lot of fun to experiment. Movie maker is really easy to use. If you need help find some tutorials on youtube……if I can do it anybody can 🙂

Oh…one more thing that will give you a more professional look is: you can go to fiverr and order an “intro/extro” which you can add to the beginning and the end. They offer a variety of music and animations.

The service provider will want your logo and or business name. It’s a lot of fun and everything on fiverr costs only $5…. it’s ok to experiment, just allow yourself to play 🙂

Now try it…..be creative and have fun!!!!! I posted some of my videos, to give you an idea how simple it is. Did this help YOU? If you have anything to add or questions to ask, please post it in the comment box. I love to read them.

and pssst: Do you need more help? I would like to give YOU the gift of one free session. Just let me know.

 

Women over 40 and going through major life changes

 

Easy Vision Board Meditation

What Do You Do When You Feel Like The Lights Are Out?

What do you do when you feel like the lights are out

What Do You Do When You Feel Like The Lights Are Out?

Of course this is meant in a metaphorical sense 🙂 When I say lights I mean; creativity, happiness, aliveness, a good sense of self and motivation. It does not feel good, "when the lights are out", but unfortunately it happens. I just experienced an episode………….. Everything was fine, I got a lot of projects done, had good insights, was full of creative energy and then………

  • I found out that 2 wonderful people I knew, died unexpectedly,
  • One of my clients did not show up for her call
  • I got a bad score in a practicum

All these events threw me off track. I felt sad, unloved, stupid, unfairly judged and deserted, yes all the "yucky things"…. Normally I can take this as an adult and it would be ok, but this time it threw me back into being a 5 year old, feeling rejected and yelled at for something……………can YOU relate?

It took me 2 days to recover and it sucked all my creative energy out of my system. All I wanted to do was sleep, which I allowed myself to do and I did not force myself to do anything, I thought I needed to do.

For example tell myself that now I spent enough time feeling sorry for myself and it's time to get back to work……., no I just let it be. . After the 2 days I felt that my lights came back on and I was back to my adventurous self. So what was it?

Sometimes when we want to move ahead, make life experiments and try new things in life and businesses, "the play safe team" gets overwhelmed and wants to remind us to better play it safe. It creates challenges for us to say: don’t do this it’s not safe, this is too scary, I will not venture there, I rather stay where it's safe.

Because it’s the job of the "play safe team"  to keep us safe, not happy, not thriving, but SAFE. The good thing is; that the more we practice self-awareness or mindfulness, the easier it will be for us to feel what’s going on. If we can be very compassionate and loving with this scared part of ourselves, it will cooperative, the more love it gets, the faster it will recover 🙂

What do YOU think, have YOU experienced something like this? What has helped YOU to get out?